The 'Idea' of Suffrage
Rogers' Diffusion of Innovations, or in this case ideas, is a theory that explains how and why new ideas spread. One historical moment that I wanted to explore with Rogers' theory was Women's Suffrage and the ideas and events that spread and lead up to the 19th amendment.
The theory uses time and penetration to explain the ways new ideas develop. This theory is divided into five different elements (penetrations) of development; Pioneers, Early Adopters, Early Majority, Late Adopters, and Laggards. The theory is also divided by periods of time that correspond to the development; Experimental, Uptake, Critical Mass (which is the most important), Maturation, and Saturation.
To explain how all of these factors played into the women suffragist movement, we can observe in chronological order the events that help explain what propelled these ideas forward.
1) The Pioneers & Experimental Time:
The first big way in which we see the women suffrage movement take place is in Seneca Falls, New York in 1847. It was here that the first women's rights convention was held. 62 women and 32 men signed a Declaration of Sentiments, which was modeled from the Declaration of Independence. This outlined grievances and set the agenda for the future of the women's rights movement. It was here where women had the first chance to officially assemble and start a change to improve their lives. Up until this point in time, women had continuously been pushed out of government and told they did not belong.
2) Early Adopters & the Uptake Time:
After this introduction to the women's suffrage movement, we see women in their daily life making changes to have their voices heard. There was a surge of women entering the workforce and even creating their own outlets to help spread the movement.
Due to Bloomer and other notable American women who put their voices out for the public to hear, it pushed out a very important message to the United States that women's voices needed to be heard. This dedication to writing, reporting, and advocating continuously was a big reason why we as women have these rights today. If it wasn't for people like Bloomer, imagine how different news and our country would be.
3) Early Majority & Critical Mass Time:
Almost 20 years later and American women still saw no change. Fortunately, with the continued advocacy and increasing popularity of the suffrage movement, women felt they had a glimmer of hope in 1867 when the Women's Suffrage amendment was introduced into Congress. It was rejected. This denial only added more fuel to the fire. A few years later in the 1871 election, Susan B. Anthony registered in New York and voted for Ulysses S. Grant. Through this action, Anthony was arrested, tried, and convicted in 1873. While her defense using the Equal Protections Act wasn't successful, this again only added more fuel to the fire.
1877. Change was happening. The Women's Suffrage Amendment was finally introduced to Congress. This version that was accepted even includes language that was used later on when finalizing
the 19th amendment.
4) Late Adopters & Maturation
Women still continued to fight. They were not giving up no matter how long it took. It took 100 years. 100 years later in 1920, the 19th amendment was finally passed and allowed women the equal right to vote. The amendment was finally certified as law by the Constitution.
"The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on the account of sex." Years of work had finally paid off. A bit late, 100 years to be precise, but the change had happened. Women had equal rights and it opened doorways to many more opportunities for the United States.
5) Laggards & Saturation
According to Rogers' theory, saturation stops at about 85% meaning that there's a small percentage of people who simply won't adopt the idea. This is still true today. The groups of people who don't adopt the idea are called laggards.
There are still countries around the world that don't have equal rights for women. These countries are the laggards. Countries like Saudia Arabia, Egypt, and the United Arab Emirates still don't allow women to vote. Others like Uganda, Pakistan, Kenya, Oman, Qatar, Egypt, Nigeria, Papua New Guinea, and Zanzibar simply make it hard for women to vote or have other rules to oppress them.
Using Rogers' Diffusion of Innovation we can see what worked to propel the women's suffrage movement forward to elicit change. We need to learn from the past and use today's methods to advocate for the change we want to see.